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Call to speak to your personal Travel Consultant 01483 345 701

Monday-Friday 9am-6pm; Saturday 9am-5.30pm

Call to speak to your personal Travel Consultant

01483 345 701

Monday-Friday 9am-6pm; Saturday 9am-5.30pm


Already in ancient Roman times, Positano was a well appreciated holiday resort. Between the X and the XII century it was a port of the Amalfi Maritime Republic. It is famous for the picturesque stairs that run from the top of the village down to the beach. Perched on a rock and benefiting from the pleasant Mediterranean climate, Positano has been a favourite among visitors looking for a relaxing holiday in a dreamy location.

The towers once used for defending the village from the attacks of the Saracens are still visible in the proximity of Positano. The church of Santa Maria Assunta is dedicated to Saint Mary, patron saint of Positano and celebrated on 15 August. It is said that some mariners sailing with a painting of the Virgin Mary heard someone saying “Posa, posa” (stop here, stop here). Thinking that it was the voice of Mary, they docked in port of the village which was then named Positano.

Positano’s charming houses are built on a cliff and have an incredible view directly onto the sea. At the bottom of the village you can access the local beach, with a unique dark sand and colourful boats. The whole village actually develops on a vertical axe and is full of charming corners, welcoming cafés, gorgeous restaurants and interesting shops.

Positano is famous for the original clothing items produced here, called ‘le Pezze di Positano’. The ‘Pezze’ are very colourful clothes, sometimes with bold patterns, made with fresh and light fabrics which are perfect for summer. They became popular in the 1950s and 1960s, produced by the local tailors and sold in Positano’s little boutiques. The ‘Pezze’ are a must that never goes out of style and you can find them in many of Positano’s shops. The choice is vast: airy skirts, comfy trousers, soft shirts and much more.

After shopping, treat yourselves to some gelato or local pastries and desserts. Enjoy the company of friendly locals over a glass of wine, maybe produced in Ravello or near Mount Vesuvius. The calm of this welcoming location has been appreciated by several famous and notable personalities, including Paul Klee, the Kennedy's, Picasso and the Rolling Stones.